Introduction

October 4th, 2012

Bitcoin may be the world’s first decentralized digital monetary system, and “bitcoins” will be the currency unit used by this system. The system has existed since January 3rd, 2009 and it is employed in every country on earth. Bitcoins are created and controlled by advanced mathematics and cryptography, as opposed to by governments or banks (no government, bank, or corporation owns or controls Bitcoin). Bitcoins as being a currency unit are created over time with a diminishing rate, and there won’t ever be greater than 21 million of them in existence (though there’re highly divisible).

Cambodia, Soramitsu Planning Distributed Ledger System

June 25th, 2017

National Bank of Cambodia partnering with Soramitsu to create distributed ledger system

Can I use Electrum on my everyday computer?

June 25th, 2017

Or do I have to use a computer that has never used the internet?

Re: a escrow site for use with bitcointalk and transactions outside of this forum

June 17th, 2017

bump really need this project to work

How Quantum Physics Will Change Cyber Security

June 16th, 2017

Quantum physics is an often mind-boggling branch of science filled with strange behavior and bizarre implications. For many people, the mere mention of the phrase is enough to send us hurtling in the opposite direction, like an electron bouncing off the center of an atom. But evidence is mounting that the future of technology lies [...]

Are You Falling Behind in the Race to Real-Time? How to Build Your Business Case for Immediate Payme

June 16th, 2017

We’re beginning to see a divide in the payments industry, not just between incumbents and new player…

How to place task for blockchain developer?

June 16th, 2017

I put the task for upgrading Solarcoin from Bitcoin Core v 0.04 to Bitcoin Core v.0.14.1. There is the text of task: Check the link. But I can not find developers. Maybe I put the task incorrectly, and developers do not understand what need to do. How to place task like (…)

Democratic Congress Members Raise Alarm About Security at Trump Properties

June 16th, 2017

Two dozen House Democrats have sent a letter to White House counsel Donald McGahn, warning that digital security holes at the Trump Organization’s clubs and hotels are risks to national security and the secrecy of classified information. “The White House must act immediately to secure the potentially sensitive information on these systems,” said the letter, [...]

Morgan Stanley: `Regulators Need the Blockchain Master Keys´ (news.bitcoin.com)

June 15th, 2017

Investment bank Morgan Stanley stated in a report they have been receiving many calls from people interested in investment opportunities with bitcoin and other cryptocurrencies. However, the bank implied bitcoin and its ecosystem would need to submit itself to regulation prior to seeing any future growth. They want

Innovation platforms help banks exploit emerging tech

June 15th, 2017

Rob Hetherington, Global General Manager Financial Services, SAP, talks about why emerging technolog…

Will words and gestures replace plastic cards and cash?

June 15th, 2017

The man who invented an early form of text messaging for fixed line networks while working at BT bel…

Op Ed: The Future Is Bright — for 3 Out of 4 Blockchain-Based Startups

June 14th, 2017

Op Ed: The Future Is Bright — for 3 Out of 4 Blockchain-Based Startups

More than $35 billion worth of new investment has poured into cryptocurrencies since the beginning of 2017, and famed investor Tim Draper is publicly supporting Tezos’s ICO.

With news like that, it’s pretty clear to anyone watching that the world of blockchain technology and decentralized-based solutions is heating up rapidly.

As investment and activity increase, so does the need for greater differentiation. The intensity of competition and number of “me-too” or “copycat” projects are only going to increase dramatically.

So, it’s a good thing that some of the startups in the decentralization industry are getting ready.

Blockchain Startups Have Not Invested in Marketing … but They Will

According to the “Marketing Maturity of Decentralized Startups, Q2 2017 Report” just released by the Decentralized Marketing Network (DMN) — a co-op of blockchain startups such as Rootstock, Tierion and OB1, pooling their marketing knowledge — 3 out of every 4 blockchain and decentralized startups plan to increase their marketing headcount in the next 12 months. Further, 70 percent of them plan to increase their spend on marketing.

It’s a good thing too, because the report uncovered something that most industry observers have known for a long time. When blockchain-based startups “market,” their messaging is often inconsistent, ad hoc and typically more aligned to features than benefits.

It’s no surprise really.

Most disruptive technological periods begin this way. There’s a flurry of great engineering-led innovations, but marketing maturity is low. The report backs this up, finding that an average of only 5 percent of budgets were spent on marketing, and only 35 percent of startups have anyone who even has responsibility for marketing.

Beware: Marketing Is Misunderstood

The number of reasons why marketing as a discipline is misunderstood are many. Everyone has familiarity with tactics such as advertising, promotional items, flyers, business cards and websites. So, naturally, everyone thinks they understand marketing.

Sadly, that’s not the case. In her fantastic review of the book Drucker on Marketing by William A. Cohen, Jenny Cheung writes that “selling has to do with persuading a prospect to buy something you have. Marketing has to do with already having what prospects want.”

What Smart Marketers Do and You Can As Well

Marketing isn’t an afterthought. It’s the critical thinking that goes into creating a product or service that actually meets someone’s active or latent needs.

Getting there doesn’t have to take eight months. It can be done in a few weeks, but it involves:

  1. creating a brand platform;

  2. refining a strong, differentiated value proposition;

  3. understanding your audience and the various personas;

  4. building a messaging platform (here’s a way to get started quickly); and

  5. creating a tight marketing plan that aligns objectives, goals, strategies and tactics.

It also involves operational and strategic discipline, which are covered more broadly in “14 Rules for Successful High-Growth Marketing.”

Most important of all is that it is never too early to get started. Des Traynor, the founder of Intercom (a $50m revenue company), has a really powerful talk in which he basically says, “We made a lot of marketing mistakes early on and I wish we had done it differently.”

Learn the Lesson: Tech Alone Isn’t Enough …

The classic example of a superior technology losing the battle is the Betamax–VHS battle in the ’80s. Betamax started off with a near 100 percent market share, but VHS countered by offering recording times of two, then four, then six hours versus Betamax’s higher-quality picture but with only one hour’s worth of recording time. Why time instead of quality?

The answer turns out to be something that sits at the core of marketing. The legendary Peter Drucker said that the “aim of marketing is to know the customer so well that the product sells itself.” What the VHS proponents figured out was that customers wanted to record movies. They were longer than one hour, which made VHS a superior choice, even if it wasn’t superior quality.

By focusing on extending the length of time available on a tape based on that insight, they were able to meet customer needs and emerge victorious.

As decentralized startups enter the next phase, making the investment in marketing earlier rather than later is the wise way to go.

According to the Decentralized Marketing Network, many startups have realized that. The DMN is planning to offer webinars, newsletters and forums all with the goal of giving technical founders a strong understanding of marketing fundamentals in positioning, value proposition and messaging. The better understood that marketing is as a discipline, the better the chances are for the the success of a technology.


This is a guest post by Jeremy Epstein. The opinions expressed are his alone and do not necessarily reflect those of Bitcoin Magazine.

The post Op Ed: The Future Is Bright — for 3 Out of 4 Blockchain-Based Startups appeared first on Bitcoin Magazine.

The Real Attorney General Scandal, Diplomat Dennis Rodman in North Korea

June 14th, 2017


from WeAreChange

In this video Luke Rudkowski or WeAreChange gives you the latest breaking news daily covering Dennis Rodman’s latest trip to North Korea, The Jeff Sessions Attorney General hearing about Russia, Big Brother, more disastrous moves by Donald Trump and a lot more.

How Michael Jordan Could Literally Save The World https://www.youtube.com/watch?v=Lg5f4…

Ron Paul Article: http://www.ronpaulinstitute.org/archi…

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We take BITCOIN too
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Re: Starting Business using ICO and Tokens

June 13th, 2017

Hell man I am totally ok with someone stealing my idea. Maybe I would want a couple shares

Digital Transformation : Blood, Sweat and Respect

June 13th, 2017

Blood, Sweat and Respect. First Two You Give, Last One You Earn” Dwayne Johnson Banking industry is…

Re: Btc4bux – Cheapest Bitcoin PTC Advertising Price, Only 0.0001 mBTC per Click

June 13th, 2017

16,350+ Members

For All Advertisers, we have down the Advertising Price, now you can buy PTC Advertising Price only 0.0001 mBTC per Click. “Currently This is the most cheap PTC Advertising Price!”

So, about 0.10 mBTC for 1000 Unique Clicks

Market Extra: Volatile day for bitcoin as it surges to $3,000 then retreats

June 12th, 2017

Bulls and bears continue to butt heads over the cryptocurrencyThe question of how high bitcoin can fly looms large after the digital currency shot past $3,000 a bitcoin for the first time ever.

Unable to mine on testnet

May 30th, 2017

I want to try mining on testnet, I'm using cgminer and I got it working on the main network but when i'm runnig it on testnet I got (in debug mode): ] Testing pool http://127.0.0.1:18332 ] Probing for GBT support ] HTTP request failed: The requested URL returned error: 500 Internal (…)

Barclaycard trials personal \’pocket checkout\’ in staff canteens

May 30th, 2017

Staffers in Barclaycard’s works canteen are trying out a new mobile app to scan and pay for their sh…

Will skipping nonce enchance mining performance given there's more resourceful miner

May 30th, 2017

As most miner program start with 0 nonce and increment from there, given there are many resourceful miners who will also compete for the same desirable nonce: Everyone is mining at [0 ~ LARGE_RANGE] (lower range) I mine at [LARGE_RANGE + 1 ~ MAX_RANGE] (upper range) Scenario 1: Other people (…)

Re: Accepting Bitcoin and altcoins on your website

May 29th, 2017

I also hope more stores will start accepting bitcoin as a payment option. If more stores and businesses start using bitcoin as a payment processor people will naturally be drawn to bitcoin.